contact lenses, contact lens
By Adrian Galbreth
Contact lenses will digitally enhance everyday life for consumers within the next five to ten years, according to research by The Future Laboratory along with a global panel of experts.
The research, commissioned by business software company Oracle, aims to highlight the importance of advances in technology on media consumption.
It predicted that digitally augmented reality in the form of video visors and ultimately
contact lenses will offer consumers a three-dimensional wrap-around experience of the real world.
And this phenomenon is to hit consumers in the next five to ten years, the report predicted.
Gordon Rawling, senior marketing director for Oracle Communications, said: "Capitalising on the Digital Age sheds some light on the steps that media firms need to be taking to prosper in [the digital] environment – for instance, building more intimate ties with their audiences and getting their systems ready to capitalise on new delivery and revenue models."
A prototype
contact lens with built-in circuits allowing the wearer to see graphics on top of the world around them was recently developed in Singapore.
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