By Emily Tait
Eye make-up has become cheaper with the release of a new, affordably-priced range.
The Times reports the launch of Myface, which is also known for helping women to choose colours that suit them.
Myface, which has make-up artist Charlotte Tilbury as its creative director, categorises all its products as fair, medium or dark, each of which contains three further shades.
Ms Tilbury told the paper that women can be a little more experimental in their eye colouring than in the tone of their foundation.
"When it comes to make-up, it is vital to stay within your skin-tone category, but with eye make-up, as it is a pure wash of colour, you can be a bit more free," she explained.
Writer Judith Amanthis recently told the Guardian about how she recently began wearing eye make-up.
She said that her daughter-in-law had given her some expensive eyeshadow, adding: "So now I wear it and I find it"s very good actually."
by Adrian Galbreth