Indian rural entrepreneurs use glasses for business

Indian rural entrepreneurs use glasses for business

By Martin Burns

Poor, rural-dwelling people in India are helping their incomes through starting up their own glasses businesses, it has been reported.

Organisation VisionSpring helps people to train and gives them the equipment they need to start selling glasses and other products for eye health, reports business.rediff.com.

Its senior director Graham Macmillan explained that not being able to see properly affects people in rural trades such as tailors and weavers and stated: "Our focus through our programmes is to reduce poverty and generate opportunity in the developing world through the sale of affordable working eyeglasses."

One beneficiary is seamstress Rama Devi whose husband often has to go through long periods of unemployment as he is an agricultural worker.

The couple, who have two children, earn 5,000 rupees a month (£68) with the eye product business.

Established by Dr Jordan Kassalow, VisionSpring works towards helping developing countries by providing vision correction products and creating jobs by enabling people to form the necessary businesses.

It has won the Social Capitalist Award from Fast Company in several different years.

by Adrian Galbreth

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