By Martin Burns
China"s contact lens market has enjoyed growth even in the recession, according to new data.
GfK China"s auditing report for Shanghai, Guangzhou and Beijing found that sales increased by 11.3 per cent in volume compared to the figures for 2007.
It put this down to an "optic fashion revolution" and also the advanced technology in contact lenses such as daily disposable lenses and the use of a new material called Lotrafilcon A.
There has also been an advent of new global brands.
GfK has predicted that the growth will continue, especially with the success of daily disposable lenses within the industry.
According to the firm, China comprises 12 per cent of the optics market.
The figures came from GfK Retail and Technology, part of the GfK Group.
GfK Retail and Technology has over 2,000 people working for it on a full-time basis, spanning more than 80 countries.
It works in sectors including telecoms and consumer electronics.
by Alexa Kaczka