Contact lens marketing drive targets young adults

Contact lens marketing drive targets young adults

By Alexa Kaczka

Young adults aged 25 to 34 are the target of a new contact lens marketing promotions.

Bausch & Lomb is targeting this age group for its SofLens daily disposable lenses in the US, reports DMNews.

Director of marketing Keir Meisner explained: "Once a consumer has established themselves in a career and they are done with college, they are starting to discern among different offers in the marketplace and making more of their own decisions."

The promotion includes online advertising methods such as paid search and banner ads and an offer to try the contact lenses free of charge.

Products from Bausch & Lomb include PureVision contact lenses which the manufacturer claims have "enhanced optics" and are made of the material AerGel.

The firm says that PureVision Lenses are especially good for providing clear sight in low light.

Astigmatic people can use PureVision Toric Lenses, while PureVision Multi-Focal caters for those who suffer from presbyopia.

by Martin Burns

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