Britons have been urged to wear sunglasses for their skin as well as their eyes.
The British Association of Dermatologists recommends three steps for protection in its Sun Awareness Campaign.
Clothing is needed to protect skin against the sun and sunglasses are recommended along with hats and T-shirts.
Sunglasses need to have UV protection in their lenses.
Hats with broad brims can help protect the eyes as well as the skin of the face, ears and neck.
Skin in these places is at higher risk of non-melanoma skin cancers.
Research by HolidayExtras.com has shown that almost 40 per cent of people have not paid attention to advice on sun protection while they are on holiday.
For 15 per cent of people, getting slightly sunburned is just part of going away and always happens when they are on a break.
In addition, 13 per cent of people, mostly women, say that they disregard aspects of skin care advice in the sun because they want to be tanned.
by Adrian Galbreth