By Adrian Galbreth
A growth of young people in Asia wanting to wear contact lenses is underway, according to an industry expert.
Gerald Ostrov, chief executive officer of Bausch & Lomb, told the Democrat and Chronicle that the company is looking to work with this market and its increasing potential.
"There"s growth of a younger population attracted to contact lenses," he explained. "It"s a rising tide we"re playing in."
Mr Ostrov also spoke of some new products the company plans to introduce, such as eye vitamins.
He added that the firm hopes to create new jobs as it expands.
Bausch & Lomb recently axed 500 jobs when it closed its plant in Livingston in Scotland.
Last month, Indian publication Business Standard reported that there are more than 15 million people with vision problems in the Asia-Pacific region, but just five per cent wear contact lenses.
It said that the area has the fastest growth rate for the contact lens sector.
by Emily Tait