18.01.2010

Campaign highlights importance of eyesight

Campaign highlights importance of eyesight

By Alexa Kaczka

A new campaign is aiming to remind people what they would miss if they lost their sight and encourage them to get regular eye tests.

The RNIB Scotland is using a giant screen in Aberdeen"s Union Square shopping centre to show people images of major events from the last 40 years, including Barack Obama"s inauguration, the Apollo moon landing and a Beatles concert.

Each of the images will be accompanies by a voiceover inviting people to imagine life without seeing these famous sights.

RNIB Scotland director John Legg stated: "Every week ten people in Scotland start to lose their vision, but right now RNIB can only help one in three who need support.

"We want people to take just a moment to consider the devastating personal impact of sight loss."

He added that people can send clips and comments about what they would miss the most to the campaign"s website whatwouldyoulose.org.uk.

Similar screens will also be set up in Glasgow, Edinburgh, Dundee and Stirling over the next six weeks.

Last year, the charity noted that the number of Scots taking eye tests is on the up, with 1.73 million individuals being checked by March 2009, compared to 1.63 million by March 2008.

by Adrian Galbreth


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