By Emily Tait
Fashionistas will be donning their 3D glasses to watch design house Burberry"s autumn/winter 2010 catwalk shows.
The catwalk show, taking place as part of London Fashion Week in February, will be shown 3D - the first time any fashion brand has tried such a broadcast.
A select group of fashion editors and VIPs will also be invited to special screening spaces in Tokyo, Paris, Dubai and New York to enjoy the 3D screening.
"3D technology will bring our global audience into the London show space allowing them to see the colours and fabrics, to hear the music and to be a part of that moment when it all finally comes together," the brand"s chief creative officer Christopher Bailey told the Daily Telegraph.
In addition to the show itself, the screening will include behind-the-scenes, backstage footage and red carpet arrivals.
A 2D screening will be available for viewers at live.burberry.com.
3D entertainment has become increasingly popular recently, with films such as James Cameron"s Avatar and Disney"s Up attracting large audiences.
by Alexa Kaczka