Male contact lens wearers looking to make their eyes look that little bit more attractive could groom their eyebrows, something that is said to be gaining popularity.
Michelle Shea, owner of The Ministry of Hair and Beauty in Bolton Brow in Sowerby Bridge, told the Halifax Courier that famous faces with attractive eyebrows, like comedian Russell Brand, are encouraging men to get involved in some "guybrow" trimming.
Ms Shea claimed that young men are no longer afraid of having their eyebrows clipped into shape.
She explained to the local paper: "Once a fella gets used to the look he comes back time and time again and often brings his friends."
Something females have been aware of and enjoying for years
by Alexa Kaczka