By Alexa Kaczka
Contact lens manufacturer CooperVision has formed a partnership with the US Armed Services to ensure military personnel can access its products.
Through the agreement, the company has developed a new microsite where the armed forces will be able to learn about the firm"s portfolio and purchase suitable contact lenses no matter where they are across the globe.
In addition, CooperVision will donate a percentage of its takings to the Army and Air Force Exchange Service, which aims to improve the quality of life for troops.
John Weber, president of CooperVision, said his service in the US Armed Services showed him the demands placed on military personnel.
He added: "It is important we support our service members and their families. The new CooperVision program will make it easier for patients to experience the performance and value of CooperVision"s lenses."
Last month, CooperVision announced the launch of its new Facebook page, which will allow it to liaise directly with opticians and eye care practitioners who sell its contact lenses.
by Adrian Galbreth