22.12.2014

Study shows monthly disposable contact lenses retain popularity

Study shows monthly disposable contact lenses retain popularity

A new study has revealed that monthly disposable Contact lenses remain the product of choice in Belgium.

Euromonitor International"s contact lenses in Belgium report focuses on the size and shape of the market at a national level, providing retail sales data.

It shows that convenience is very important in the market and demand is high for disposable and silicone hydrogel contact lenses.

"The two-weekly and monthly disposable category, even with sales dampened by the economic downturn, has retained its position as the most important sector in this segment," the company states.

It added that Belgian consumers are "price-minded" and the fact that two-weekly and monthly disposable contact lenses are generally less expensive and can be worn longer is an increasingly important factor for consumers.

Recently, a report published in the journal Optometry & Vision Science showed that people who follow the manufacturer"s recommendations for replacing the products and stick to a schedule are likely to increase the overall comfort of wearing them.

by Alexa Kaczka


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