By Emily Tait
The American Academy of Ophthalmology (AAO) has warned of the hazards of decorative circle contact lenses following reports of a rapid rise in the number of young people buying the products.
According to the organisation, people who seek to emulate the "doe-eyed" look sported by Lady Gaga in her Bad Romance video are buying the products from websites with no professional guidance.
It highlighted that improperly fitted lenses can lead to corneal abrasions and blinding infections, and described them as an "emerging and potentially dangerous trend" among teenagers and young adults.
The AAO stated: "We would like to alert consumers to the hazards of buying any decorative lenses, including circle lenses, without a prescription."
It added that any type of contact lens is a "medical device" that requires a prescription, proper fitting by an eyecare professional and a commitment to proper care by the consumer.
by Martin Burns