By Alexa Kaczka
Johnson & Johnson Vision Care has agreed to support Sight Care Group"s Eye Love My Local Independent Optician campaign.
The aim of this initiative is to raise awareness of the benefits of visiting independent local opticians.
Eye Love My Local Independent Optician is helping participating practices to liaise with their local media so that they can highlight the importance of regular eye exams to residents in their area.
Paul Surridge, chief executive of the Sight Care Group, said: "Since Eye Love My Local Independent Optician launched in March, we"ve generated a high level of interest from both consumers and independent practitioners."
He went on to say that Johnson & Johnson Vision Care is the "ideal" partner for the campaign and that he was looking forward to their long-term involvement in helping the scheme to grow.
It was recently announced that vision charity Fight for Sight had set aside £1.4 million to fund research into the prevention and treatment of a number of eye conditions.
by Alexa Kaczka