30.07.2010

Study: Daily disposable contact lenses increasing in popularity

Study: Daily disposable contact lenses increasing in popularity

By Martin Burns

There has been an increase in the popularity of daily disposable contact lenses in China, it has been claimed.

According to Euromonitor International"s Contact Lenses in China report, the products are rapidly gaining in popularity as people seek a daily solution to their vision problems.

Last year"s figures show sustained growth in the sector, highlighting that leading brands largely remained successful in their attempts to penetrate the market.

"The growth in sales remained quite strong in 2009, sustained by growth in the premium segment and consumers" increasing preference for daily disposables," the report stated.

It added that increased market confidence, coupled with retailers" and manufacturers" promotional efforts, appeared to be driving these encouraging signs of growth and is likely to continue to be the case in 2010.

Recently, a tip on the advice website Moneywise.co.uk advised contact lens wearers to search thoroughly for the best deals, as they can potentially save hundreds of pounds a year by taking a little extra time.

by Alexa Kaczka


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