By Alexa Kaczka
There is positive growth in the contact lens industry in Japan, according to the latest report.
Euromonitor International's Contact Lenses in Japan report, which the firm claims offers a "comprehensive guide" to the size and shape of the market at a national level, revealed that the popularity of the products continues to steadily increase across Japan.
According to the study, sales are increasingly being directed towards coloured lenses, which are becoming a fashion accessory, especially among younger consumers wishing to change their appearance.
"Lenses with improved functionality are also proving popular, especially those with high oxygen penetration (which are easier to maintain in terms of hygiene) and thinner but durable brands (which are subject to less discoloration when exposed to sunlight," the report stated.
Meanwhile, according to GfK Asia, the contact lens industry across Taiwan, South Korea, Singapore, Hong Kong, and Malaysia was boosted significantly in the first six months of the year, and has now reached $296 million (£190 million).
by Emily Tait