22.11.2010

Bausch + Lomb alters contact lenses labelling

Bausch + Lomb alters contact lenses labelling

By Martin Burns

Contact lens manufacturer Bausch + Lomb is altering the directions of use on its solution in a bid to improve the manner in which customers store and handle lenses.

According to the company, it is removing the phrase 'no rub' from the labelling of Renu Fresh multi-purpose contact lens solution in an ongoing effort to optimise the contact lens storage process.

Dr Mohinder Merchea, director of medical affairs for North America vision care at Bausch + Lomb, said the firm is committed to working with industry professionals to ensure "excellent vision, comfort and health" for all for contact lens wearers.

"By choosing to change our labelling to only include a rub regimen for cleaning and disinfecting lenses, we're providing patients with the insights we've gained from the 92 per cent of eye are professionals who instruct their patients to rub their lenses," he explained.

Last week, it was revealed that Bausch + Lomb has filed a lawsuit against Ciba Vision over an advertising campaign which claims that Ciba's Clear Care contact lens solution is "demonstrably better" than Bausch + Lomb's ReNu MultiPlus.

by Emily Tait


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