By Martin Burns
A series of new contact lens cases have been developed by Miottica in a bid to boost customer interest in the products.
The Korean manufacturer, which has been developing contact lens products since 2004, announced the roll-out of its Mio-friends, which will be distributed both locally and to international markets.
According to Choi Dae Sung, managing director of the organisation, it was aiming to appeal to people who may previously have had uninspiring cases for their lenses.
The characters take the form of Frogi, Catti, Dogi and Monkee, which are representations of frogs, cats, dogs and monkeys respectively.
He added that the company has more plans for the line as well: "We will be launching three more brand-new characters by [the] first half of 2011."
The announcement comes after a report published by Global Data, entitled Vision Care (Contact Lenses and Spectacle Lenses) - Global Pipeline Analysis, Opportunity Assessment and Market Forecasts to 2016, revealed that the worldwide contact lens market is now worth $2.3 billion (£1.4 billion).
by Alexa Kaczka