23.05.2011

New contact lenses "celebrate natural beauty"

New contact lenses "celebrate natural beauty"

By Emily Tait

The latest contact lenses from Johnson & Johnson (J&J) Vision Care not only help to enhance the eyesight of wearers, but also provide them a natural beauty boost, the company has claimed.

Unveiling the 1-Day Acuvue Define Range, which is being launched for the Asian market, Bebe Teo, J&J Vision Care Singapore's general manager and regional key account director (Asia Pacific), said the lenses will stand out from the crowd.

"We want to celebrate natural beauty, and the distinctive, confident aura that such women exude. The 1-Day Acuvue Define range of contact lenses allows wearers to be themselves and discover new possibilities in their lives," she added.

This is achieved through what the company refers to as 'Beauty Wrapped in Comfort' technology, which seals colourants between two thin transparent layers of lens materials so that they do not come into direct contact with the eyes. They also offer UV protection.

Last year, Karen Walsh, professional affairs manager at J&J Vision Care, noted that UV-blocking contact lenses have been proven to protect the eyes from sun damage because they cover the entire cornea and limbus, protecting against the peripheral light focusing effect. 

by Alexa Kaczka


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