By Martin Burns
International strategic branding firm Siegel + Gale has revealed that it has completed its project of rebranding global contact lens manufacturer CooperVision.
The operation has resulted in CooperVision having a "vivid new brand identity", according to Siegel + Gale, as well as a new brand platform which it claims will help to position the manufacturer for continued growth and increase CooperVision's brand recognition across the planet.
According to Siegel + Gale, the motto 'We bring a refreshing perspective that creates real advantages for customers and wearers' will run through CooperVision's new identity.
"The statement references the unique approach and perspective CooperVision brings to the business of contact lenses and celebrates the optimism and enhanced lifestyle that contact lenses provide," Siegel + Gale stated.
Recently, CooperVision also promised to build on its commitment to eyecare practitioners and people who suffer from rare complaints by expanding the availability of products such as its Biofinity range.
by Alexa Kaczka