By Martin Burns
CooperVision's new corporate identity has been unveiled, with the company claiming it will help to reflect its position in the market.
Among the changes which have taken place is the creation of a new logo, which is now a circular watermark filled with different blue shades, which the firm says "reinforces CooperVision's perspective that the world is a vibrant, ever-changing place".
In addition to altering the logo, the contact lens manufacturer has rolled out a new marketing portfolio and packaging for many of its key products, which the company firms hopes will see the marketplace welcome "a more energised" firm.
David Srere, co-president and chief strategy officer at Siegel+Gale, which helped to carry out the rebranding process, commented: "This surprisingly refreshing perspective breaks away from the conventional and creates a genuine connection between the eyecare practitioner, the contact lens wearer and the CooperVision brand."
It comes after the company recently reaffirmed its commitment to eyecare practitioners and people who suffer from rare complaints by expanding the availability of products including in its Biofinity range.
by Emily Tait