30.05.2011

New contact lens packs "ideal for UK travellers"

New contact lens packs "ideal for UK travellers"

By Martin Burns

The latest contact lens innovation released by Bausch + Lomb (B+L) has come at a great time for people in the UK heading away on holiday in the near future, it has been claimed.

Nichola Menzel, professional relations manager for northern Europe at B+L, told Optician Online that the new Biotrue flight packs will give wearers the opportunity to reduce both the number and size of any contact lens solution bottle they need to take away.

Another major benefit is the increased comfort offered by Biotrue thanks to its ability to match the pH of healthy tears using a lubricant naturally found in the eye.

'The flight pack also offers eye care practitioners the opportunity to increase their sales by providing customers with on-the-go lens care at the busiest time of year for travel products,' she told the website.

Earlier this year, it was announced that a project part funded by Bausch + Lomb Early Vision Institute and Lions Clubs International Foundation will fight blindness in children in Nepal, India and Nigeria.

by Adrian Galbreth


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