By Martin Burns
Contact lens manufacturer has sets it sights on expanding its range and helping to make a big impact on the world of contact lenses following a rebranding process.
The company has altered its logo and corporate identity and Lisa Fawcett, vice-president of global marketing for CooperVision, said the change will help to highlight the firm's commitment to consumers.
"We understand that no two eyes are alike, and that every contact lens wearer and customer is unique. Our brand promise and visual identity needed to represent that to the market," she explained.
The new logo is based on a spectrum of colours that the firms claims "balances fluidity and technology" through offering an "original and unexpected" take on the concept of moisture.
In other news, the company recently stressed the importance of caring for contact lenses in the manner recommended by the manufacturers to ensure complete safety through handling, cleaning and wearing.
by Adrian Galbreth