By Martin Burns
Almost every month, new innovations are being brought out in the contact lenses market, and September 2011 has been no different, with Sauflon unveiling its latest products.
In an event at London's Tower 42 venue, the contact lens manufacturer revealed world's first silicone hydrogel daily disposable toric contact lenses, which are set to make a permanent impact on the vision market, Optician Online reported.
The new contact lenses are designed to treat patients with astigmatism and are the first form of corrective contacts for this demographic to be made from silicone hydrogel, the company claimed, meaning they are also highly permeable to oxygen.
During the announcement, Bradley Wells, Sauflon UK sales director, told Optician Online that the company is very pleased with its latest innovation.
"I am very proud Sauflon is the first company to have silicone hydrogel daily disposable toric contact lenses against some very tough competition in America. The key is to keep patients in contact lenses for longer, and this product will do that," he explained.
He noted that the contact lens industry is not dissimilar to the smartphone market at the moment, in terms of companies constantly innovating and releasing new products in order to retain existing customers and attract new ones.
According to Sauflon technical director Howard Griffiths, tests involving the contact lenses being measured against those by other manufacturers have proved successful, while managing director Alan Wells, who founded promised that the organisation would continue to innovate in the months ahead.
He told Optician Online: "We are very proud with what is a world first as a British company. A few more firsts are on the way too so we are extremely delighted. The main selling point of the one-day toric is they let much more oxygen through and so are healthier for the eyes.'
by Alexa Kaczka