When buying new makeup it should always complement your facial colourings, an expert claims.
Abigail James, a facialist, holistic therapist and founder of abigailjames.com, advises that skin tone can be broken down into fair, light, medium and dark, each of which better suits certain makeup shades.
The colour of someone's eyes or contact lenses could also affect whether their skin shade is classed as having warm or cool undertones.
Warmer undertones can wear most brighter hues, including coral, terracotta, peach, yellow and vermillion red, while cooler undertones are known to suit pastel colours, purple, darker reds and turquoise.
However, Ms James says that while there are guidelines "A lot is about your attitude and mood and if you can trial in store with one of the staff this is a great way of having a play with lots of different options and seeing how they suit you".