The eye care supplier Bausch + Lomb has just released its AQUALOX contacts in Japan. Bausch + Lomb executives say they expect great success from this launch into the robust Japanese contact lens market.
These AQUALOX contacts are silicone hydrogel lenses that can be worn on a bi-weekly basis. AQUALOX lenses were designed by Bausch + Lomb scientists to provide optimal wettability and comfort. Thanks to the lenses' MoistureSeal technology, they can retain an impressive 95 percent of moisture even after 16 hours of continuous wear. People who suffer from dry eye syndrome are encouraged to try AQUALOX lenses for themselves.
Bausch + Lomb's AQUALOX lenses are currently available in 25 nations. People who live in France, South Korea, Malaysia, and the USA can purchase AQUALOX lenses in the spherical design. These spherical lenses are called Bausch + Lomb ULTRA in most countries. Americans can also buy the toric version of the AQUALOX lenses.
Joseph C. Papa, the CEO of Bausch + Lomb's parent company Valeant, said, "We're pleased to offer this new advanced technology in bi-weekly contact lenses to patients across Japan, a key growth market for the company." He also said that Bausch + Lomb plans to release a special lens for presbyopia patients as well as toric lenses into the Japanese market.
A few of Bausch + Lomb's bi-weekly contacts that are currently on the Japanese market include SofLens 38, PureVision 2, and SofLens 59. Bausch + Lomb is perhaps best known in Japan for selling the country's most popular multi-purpose contact lens solution: Renu Fresh Solution.
One reason why companies like Bausch + Lomb are looking to get involved in the East Asian market has to do with the myopia boom. While almost every nation on earth is experiencing a huge uptick in the number of children with myopia, East Asian countries are being hit the hardest. Countries like Japan, Singapore, and Taiwan all have myopia rates between 80 to 90 percent in the youth population.
Doctors have differing opinions as to why East Asia has more myopia patients than anywhere else in the world. A few reasons that have been suggested include a lack of sunlight exposure and too much time viewing electronic screens.
Of course, the increase in myopia cases will only increase the need for high-quality contact lenses. Bausch + Lomb hope their AQUALOX lenses will provide the best comfort in the contact lens industry, especially for people who struggle with dry eyes.
Bausch + Lomb is one of the most respected eye care providers in the industry. This company currently sells products to over 100 countries and supports innovative research & development projects. The Bausch + Lomb headquarters is in Garden City, New York.
As mentioned above, Bausch + Lomb is a subsidiary of Valeant Pharmaceuticals. Valeant is a Canadian company headquartered in Laval, Québec.