16.02.2009

Fashion firm turns attention to eyewear in the credit crunch

Fashion firm turns attention to eyewear in the credit crunch

An Australian fashion company is placing more attention on its eyewear products as a result of the economic downturn, it has been reported.

Ksubi, a denim firm established in 2000, has confirmed that it is in debt, the Sydney Morning Herald reported.

Dan Single and George Gorrow, founders and owners of the Sydney-based business, said that the economic slowdown meant they needed "a leaner, more efficient model" and added: "We have decided to refocus the brand on our core competencies including denim, fashion tees and eyewear."

Meanwhile, fashionable eyewear remains relevant in other parts of the world as well.

The Phillipine Star reports that models, both men and women, are being sought for such products.

According to the report by Boy Abunda, the models are needed for fashion eyewear by BLi.

Carlo Suarez of World Fashion Channel Asia told the publication: "There is a great potential of talents [within fashion] in the Philippines."

by Alexa Kaczka


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