An eyewear firm is set to demonstrate its presence to motor racing fans in California this weekend.
Gatorz Precision Built Eyewear says it will be seen by millions of fans of the National Association for Stock Car Auto Racing (NASCAR), the Auto Channel reports.
Kerry Lynch, chief executive officer of Gatorz, explained how the brand will be displaying its name on the No 11 CJM Racing Toyota as its sponsor.
Lynch said that its products had been made known to NASCAR fans several years ago and predicted that the exposure given by the pending race would see a growth in demand.
The race will be broadcast tomorrow.
Sunglasses by Gatorz have aluminium frames and polycarbonate lenses which give full protection against UV rays.
All frames for Gatorz Eyewear products have TruRay Optic Lens technology.
Gatorz produces glasses with adjustable frames and is focused on eyewear.
Motor racing stars that use its products include Marco Andretti, Kurt Busch and Alex Tagliani.
by Martin Burns