Bausch & Lomb has launched an education initiative in the US to inform people about presbyopia and how multifocal contact lenses may treat it.
According to Keir Meisner, director of US marketing for lenses with the company, three-fifths of people with presbyopia do not realise that they can wear multifocal contact lenses instead of reading spectacles, but 75 per cent want to try them once they realise the option exists.
The education campaign will take place through television and the internet, appearing on a number of websites.
It is due to carry on throughout the year.
Recently, it has been reported that Bausch & Lomb intends to make cuts to its workforce.
The Democrat and Chronicle told of how it plans to shut its plant in Bhiwadi in India, while the Irish Times reported that 195 workers face redundancy in Waterford.
It hopes to carry out the Irish job cuts through voluntary redundancies.
by Alexa Kaczka