11.08.2009

Contact lens brand presents rock band reality series

Contact lens brand presents rock band reality series

By Emily Tait

Acuvue brand contact lenses has begun a new reality series based on an all-female rock band.

The contact lens brand, produced by Johnson & Johnson, is involved in the series, which will show how the band, KSM, began and details of their touring.

It will co-host episodes on the internet-based series, following the four-piece band as it journeys with Demi Lovato.

KSM is due to release its debut album Read Between the Lines in September.

Acuvue contact lenses are available in more than 70 countries all over the world.

Johnson & Johnson is also involved in training schemes for independent optical practices.

Optician Online recently reported its 360 Degrees Practical Improvement Programme, which comprises three workshops being held later this year.

The contact lens giant will cover topics such as increasing revenue and dealing with new patients and walk-in appointments.

Practice owners and managers are encouraged to attend to learn more about how to improve their business.

by Adrian Galbreth


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