By Martin Burns
Supermarket chain ASDA has revealed that people who go to a store for an eye test will receive a free contact lens assessment.
According to the company, the assessment, which normally costs £15, will be offered to anybody attending one of its optical practices and will be a permanent move.
ASDA buying manager Nik Langrish-Dixon told Optician Online"s Alex Thomas that the company is hoping the "risk-free" procedure will help more people to improve their vision, and stressed that there will be no obligation to buy.
She added that any additional follow-up appointments will also be free, with the retailer planning to open seven more optical practices in its stores in the next 12 months.
It comes after one writer on the Malay Mail pointed out that Ciba Vison Air Optix Aqua Multifocal Contact Lenses can "come to the rescue" for people who need vision correction but do not want to wear glasses, as they offer a "discreet" way of improving eyesight.
by Alexa Kaczka