By Martin Burns
Johnson & Johnson (J&J) has unveiled its latest innovation in the contact lens industry, which it claims will help to improve the vision of those investing in it.
The company's new 1-Day Acuvue Define range of contact lenses is being promoted throughout eastern Asia with a new campaign featuring celebrities extolling the virtues of the products.
Korean actress Lee Min Jung is among the brand advocates for the lenses, which J&J claims can help to enhance people's beauty naturally, as well as protecting them against some of the dangers associated with beauty regimens.
The lenses not only protect eyes from coming into contact with the colourants, but also have UV protection and can be worn for extended periods.
"1-Day Acuvue Define can make you look and feel your best with naturally beautiful, sparkling and healthy eyes," Lee commented.
It comes after a recent survey by J&J Vision Care found that more than 80 per cent of men and women ranked the eyes as the most beautiful natural asset on a woman.
by Emily Tait