By Alexa Kaczka
Next week sees one of the biggest vision awareness events worldwide taking place, encouraging people across the planet to take care of their eyesight.
World Sight Day traditionally takes place on the second Thursday in October, which this year falls on the 13th, and will be marked by organisations and institutions around the world, in many different ways.
The main message will be that eyesight is incredibly important, and so it is vital that people do all they can to preserve their vision and reduce the risk of problems developing.
This means going for regular eye tests, which not only determine whether people need contact lenses or glasses, but can also help to spot potential sight-threatening conditions.
It is also designed to raise awareness of the situation in poorer nations, where sight care is nowhere near as effective or freely available as in more developed nations.
An estimated 284 million people worldwide are visually impaired, yet 80 per cent of cases are due to causes which could have been prevented, treated or cured.
Additionally, 90 per cent of blind people live in developing countries, which costs individuals, families and communities billions of dollars every year.
"There is no global theme for WSD11, which we hope will allow each participating organisation to use the occasion to highlight its own priority areas, in ways which will resonate with their own target audiences," event organisers Vision 2020 said.
A new global logo has also been developed for World Sight Day, based on the Braille symbols which spells WSD, with versions have been developed in Arabic, French, Portuguese, Russian, Spanish and Chinese, as well as English.
by Alexa Kaczka