By Martin Burns
CooperVision has become the latest in a long line of contact lens manufacturers to pledge support to an organisation that helps to prevent and cure blindness.
The company is backing the latest initiative from the Association for the Blind and Visually Impaired (ABVI), after recently making a charity donation to the organisation.
After achieving record global product sales in 2011, the firm gave its employees the chance to donate to a local charity of their choice, with workers choosing ABVI because of their local efforts to empower people who are blind or visually impaired.
The announcement was made at a corporate event being held at the Rochester Convention Center, where CooperVision employees and representatives from the ABVI were in attendance.
CooperVision president John Weber said he was "thrilled" that employees selected ABVI to receive a donation in their honour.
"ABVI provides a valuable and unique service that tightly aligns with our dedication to helping improve the way people see each day," he noted.
A Gidget Hopf, the president and chief executive officer of ABVI, added: "ABVI we empower people with significant vision loss to see and do great things. We believe that people who are blind or visually impaired can contribute to their families and communities in meaningful ways."
Mr Hopf said he was "extremely thankful" for the CooperVision donation, as it assists the firm's efforts to make a difference in people’s lives every day."
It is not the only vision organisation CooperVision supports, as the contact lens manufacturer also backs Optometry Giving Sight, which is the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error - the need for an eye exam and a pair of glasses.
As a result of such corporate sponsorship, Optometry Giving Sight guarantees that 85 per cent of donations from optometrists, opticians, their practices, staff and patients goes directly to giving sight to those in need.
by Martin Burns