17.04.2012

Bausch + Lomb launches latest contact lenses

Bausch + Lomb launches latest contact lenses

By Martin Burns

Bausch + Lomb (B+L) has launched its latest contribution to the contact lens market, which it claims will help to transform the vision of users.

According to the manufacturer, its PureVision 2 for Astigmatism with High Definition Optics contact lenses are designed to give wearers a combination of great vision, stability and comfort that is essential in a toric lens.

The contacts have been formulated with the use of Auto Align Design, a unique stabilisation system with unique design elements that helps to deliver consistently crisp, clear vision throughout the day.

According to the manufacturer, the stabilisation system has an optimised ballast design that has a combination of prism and peri ballasting for enhanced stability. 

In addition, its large lens diameter provides a greater area for effective ballasting and improves centration for enhanced visual acuity, providing wearers patients with long-lasting stable vision.

Amy Manuel, B+L's vision care marketing manager for northern Europe, said one of the major challenges for astigmatic contact lenses wearers is keeping lenses stable on their eyes to ensure their vision stays crisp and clear.

She pointed to the recent NSIGHT study, which found that blurry, hazy and fluctuating vision is the most frequent and troublesome issue for contact lens wearers with astigmatism and said it pointed to the need for new innovation in the market.

Nichola Menzel, B+L's vision care professional relations manager for northern Europe, added that initial feedback from both eye care practitioners and patients for the PureVision 2 HD for Astigmatism has been "very positive".

"Studies show that this type of toric lens is not only stable, but also provides excellent vision and exceptional comfort," she added.

Of practitioners using the new lenses in practice, 97 per cent agree that PureVision 2 HD for Astigmatism delivers excellent stability and 89 percent agree it delivers consistently clear vision at all times."

by Emily Tait


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