By Martin Burns
The latest contact lens innovation from Menicon has been successful at an industry awards ceremony due to its creativity.
Menicon Magic daily disposable contact lens, which the company says provides wearers with both functionality and ultra-thin portability through its minimalist design, picked up the Gold Award for Brand and Identity Experience at the 2012 Cannes Lions International Festival of Creativity.
It comes after the lens won gold awards for package design at the CLIO and The One Show awards, the company noted.
At the ceremony, the lens also received high praise for its integrated marketing approach, which comprises a product's name, package design, logo, website, communications and advertising holistically, up to and including in-store merchandising.
The company is now confident that these accolades will be further validated by consumer demand when Magic becomes available throughout Japan starting in August.
"The effectiveness of this approach has been evidenced in the range of awards Magic has garnered thus far," the company stated.
by Alexa Kaczka