It's very easy for people to make excuses when it comes to scheduling an eye exam. That's why the Royal National Institute of Blind People (RNIB) teamed up with the 2017 Glastonbury Music Festival to promote the importance of eye exams with karaoke.
That's right, the RNIB created traditional eye test charts using the lyrics of numerous pop songs. Just like normal charts, the words get smaller the further down you look.
All of these charts were projected onto a screen in front of the brave singers. People interested in both testing their eyes and showing off their vocal chops got to choose from a list of around 100 songs.
To add a bit of challenge to this vision test, RNIB also designed test boards that simulated serious, yet preventable, eye diseases. People looking at these boards got a sense of what patients with diabetic retinopathy, age-related macular degeneration (AMD), and glaucoma have to deal with every day.
Anyone interested in taking part in this totally free event had to find RNIB's tent near the Pyramid stage. The event organizers hoped this memorable test would remind Britons of the importance of scheduling annual vision tests.
Sally Harvey, the chief executive of RNIB, said she was thrilled to be a part of the Glastonbury Festival this year. She told reporters that the karaoke tests were a "fantastic and memorable way of getting a whole new audience of Glastonbury-goers on board with our mission of improving the eye health of the nation."
The advertising agency CHI & Partners were key supporters of this karaoke vision test. A few other companies that helped make this RNIB event a success include the karaoke supplier Sunfly, MPC Creative, and The&Partnership's Munster.
Eye doctors recommend getting eye exams at least once every two years. After the age of 40, you should try to see an eye doctor once a year. Many serious eye diseases present no visual symptoms until it's too late for doctors to operate. In order to effectively treat glaucoma, AMD, and diabetic retinopathy, it's critically important for ophthalmologists to catch the warning signs early on.
The RNIB also created a short eye health quiz people can take online to test their knowledge of vision. Some of the questions addressed in this quiz include whether or not carrots really help your eyes and whether or not contacts can get lost behind your eyes.
The RNIB is a registered charity in England, Wales, and Scotland. While headquartered on Judd Street in London, the RNIB has locations all across the United Kingdom. People interested in keeping up to date with RNIB news can visit the organization's Facebook, Twitter, YouTube, or LinkedIN pages.
About 200,000 people visit the Glastonbury Festival in Worthy Farm every year. A few of the key bands playing in the festival this year include the Foo Fighters, Radiohead, Ed Sheeran, and Phoenix. This festival began in 1970.